Chapter 11 end to end dXp Case study The next-generation dealer platform needs various forward-looking features such as AI, chatbot, predictive analytics, mobility, AR/VR, blockchain, and such. The platform needs multiple functional modules for managing parts (orders, pricing, inventory), sales (data, inventory, incentive, tracker), finance (vehicle finance, dealer settlement and such), warranty (returns and repairs, claims), and services (service information, customer satisfaction survey and such). The content management capability of the DXP is used to implement the following features: • Sales promotion materials: The sales team can create promotion content and target it for specific personas. • Bulletins and publications: Share up-to-date vehicle-specific service bulletins and other publications with dealers. • Product catalogue and reference guides: OEMs can seamlessly communicate sales promotions, product info, etc. through content standardized (or) customized across dealerships. • Technical information: To train dealer personnel on technical aspects of the platform allows for faster product roll-out. Seamless and Optimized Business Process In order to address the challenges with existing business processes, the next-generation dealer platform is optimized to provide following features: • One-stop deal processing and single-click submission of multiple artifacts for dealers • Real-time incentive inquiry from multiple devices (mobile, iPad, desktop) • Real-time incentive validation on submission of deal to avoid postsubmission changes and reconciliation issues • Real-time updates on the artifact status A sample optimization of end-to-end deal processing flow is depicted in Figure 11-5. 312