Burger King® Brand Identity Guidelines Visual Identity Iconography Don’ts 118 Illustration: Iconography Illustration and Iconography Don’ts It is important that we are consistent with our illustration and iconography throughout our visual identity, and that we do not mix elements from our past visual brand identity in with the new. To illustrate this point, some of the elements from our previous visual brand identity are shown on this page as examples of what not to use. Do not use the product icons from our previous visual brand identity. Do not use the claims icons from our previous visual brand identity. Do not use the stripes from our previous visual brand identity. Do not use the promotional icons from our previous visual brand identity. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation