Burger King® Brand Identity Guidelines Visual Identity Layouts Using Single Words 092 Grid System & Layouts Layouts Using Single Words Although our typography primarily CRUNCHY appears in Sentence case, when creating layouts that use 3 or less words, feel LEAFY JUICY free to use all-caps. This is generally for evocative Out of Home applications, and will be covered in the application section of this document. Freshly picked Freshly sliced Freshly sliced in our kitchen in our kitchen in our kitchen TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.