Business Case Template - Powerpoint, Google Slides
The Business Case defines the problem and its impact and performs a Cost Benefit Analysis for the proposed solution.
Implementing a Content Creation Platform Business case
Welcome Use this template as your guide to presenting a case for a content creation platform, whether you are using one for the first time or looking to switch tools. Please make a copy of the template and customize it to your team’s needs. Further information on customization is provided in the speaker notes.
Index ● Pain points for content marketers ● Pain points for designers ● Content marketing objectives ● Why a content creation platform? ● Key benefits for the Marketing team ● Time savings ● Cost savings ● Content publication process ● Vendor assessment ● Vendor options ● Why RELAYTO? ● Implementation ● Example of a RELAYTO Doc
Pain points for content marketers ● Unable to successfully scale content ● Cannot produce content consistently and quickly to meet demands ● Struggling to produce content that stands out and grabs attention ● Little understanding of content performance and what is resonating ● Lack of collaboration within the wider team, poor team buy-in ● Time wasted creating content on legacy formats ● Content bottlenecks are holding us back ● Very little brand governance
Pain points for designers ● Too much time spent on making small text edits and changes ● Lack of efficiencies while working at full capacity ● Lack of creative freedom to try out new content formats ● Content design isn’t memorable ● Unable to explore and embed multimedia content
Content marketing objectives Content goal 1 Content goal 2 Content goal 3 Content goal 4 Content goal 5
Why a content creation platform? Engaging Intelligent Scalable Wow audience with highly Optimize content and buyer’s Empower teams to create interactive, responsive and journey based on audience on-brand content that they need media-rich format. insights. to succeed.
Business Case Template
The Business Case defines the problem and its impact and performs a Cost Benefit Analysis for the proposed solution.
Benefits for content marketers 1. Create engaging content that captivates our audience 2. Improved efficiency in content production with team collaboration 3. Have access to insights with the ability to measure and optimize content 4. Content is always up-to-date with real-time editing 5. Ensured scalability
Benefits for designers 1. Create visually immersive designs with media-rich formats 2. Improve efficiency with repeatable work templates 3. Anyone, regardless of their design skills, can use a content creation platform 4. Better brand consistency
Time savings 02 01 Intuitive drag Customize and & drop editor prep templates 04 03 Edit and update Seamlessly connect content in real-time with tech stack
Time savings
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Cost savings 1. Create more content with the same resources 2. Shed dependency on external agencies 3. Maximize ROI of extra-web content with real-time insights
Process Planning Producing Publishing Promoting Optimizing Define content Create content, edit Get approval, final Internal distribution, Re-purpose, share with goals, plan ideas and review, and start quality assurance social media, community, add more and draft an outline. designing. check and publish. newsletters and ads. visuals, and backlinks.
Competition assessment Live Grid Trending Grid
Vendor options Need to qualify on the following: ● Responsive on every device ● Customizable work templates ● Internal communication ● Version control ● Editing and approving tools ● Distribution features ● Integrations and APIs ● User, Role and Access management ● SEO ● Reporting & Insights ● Accessibility WCAG/ADA
Why RELAYTO? 1. User-intuitive 2. Responsive on every device 3. Can incorporate multimedia content with ease 4. Empower anyone to create content 5. Create a visually immersive experience 6. Have access to all the right content insights to optimize better Also used by SpaceX, Eli Lilly and Salesforce.
Implementation First Second Third Fourth Make purchase Get on-boarded Launch first Doc Watch the results 01/04 02/04 03/04 04/04 Decision-makers sign The Professional Time to check out the Users can start to off on the content Services team will real-time insights and assemble the first creation platform and a conduct trainings with analytics on how the Doc piece of content in plan is purchased. super and regular users. is performing. the Doc and launch.
In case you were wondering, here’s a sneak peek of what this content looks like in a RELAYTO Doc.