269 BUSINESS PLAN executive summary the team • Management Profile • Why We Are a Winning Team the business model • Vision, Mission, and Values • How Our Business Model Works • Value Proposition • Target Markets • Marketing Plan • Key Resources and Activities financial analysis • Breakeven Analysis • Sales Scenarios and Projections • Capital Spending • Operating Costs • Funding Requirements external environment • The Economy • Market Analysis and Key Trends • Competitor Analysis • Competitive Advantages of Our Business Model implementation roadmap • Projects • Milestones • Roadmap risk analysis • Limiting Factors and Obstacles • Critical Success Factors • Specific Risks and Countermeasures conclusion annexes VP CR Ch CS KP KA KR R$ C$ environmental analysis financial spreadsheets implementation roadmap SWOT and uncertainty analysis bmgen_final.indd 269 6/15/10 6:01 PM