Unbundling the Mobile Telco Mobile telecommunication fi rms have started unbundling their businesses. Traditionally they competed on network quality, but now they are striking network sharing deals with competitors or outsourcing network operations altogether to equipment manufacturers. Why? Because they realize that their key asset is no longer the network—it is their brand and their Customer Relationships. telecom equipment suppliers network maintenance services provisioning marketing voice data content acquisition retention installed customer base network brand customer base retail network maintenance marketing voice data service revenues Product Innovation Infrastructure Management Customer Relationship patterns 62 unbundling business Models bmgen_final.indd 62 6/15/10 5:33 PM