151 VIsuaL thInKIng desIgn 151 Visualizing with Drawings Drawings can be even more powerful than Post-it™ notes because people react more strongly to images than to words. Pictures deliver messages instantly. Simple drawings can express ideas that otherwise require many words. It’s easier than we think. A stick fi gure with a smiling face conveys emo- tion. A big bag of money and a small bag of money convey proportions. The problem is that most of us think we can’t draw. We’re embarrassed lest our sketches appear unsophisticated or childish. The truth is that even crude drawings, sincerely rendered, make things tangible and understand- able. People interpret simple stick fi gures far more easily than abstract concepts expressed in text. Sketches and drawings can make a difference in several ways. The most obvious one is explaining and communicating your business model based on simple drawings, something we explain how to do at the end of this chapter. Another is sketching out a typical client and her environment to illustrate one of your Customer Segments. This will trigger a more con- crete, intensive discussion compared to outlining that person’s character- istics in writing. Finally, sketching out a Customer Segment’s needs and jobs-to-get-done is a powerful way to exploit visual techniques. Such drawings will likely trigger constructive discussion from which new business model ideas will emerge. Now let’s examine four processes improved by visual thinking. Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Visualizing with Drawings Drawings can be even more powerful than Post-it™ notes because people react more strongly to images than to words. Pictures deliver messages instantly. Simple drawings can express ideas that otherwise require many Sketches and drawings can make a difference in several ways. The most obvious one is explaining and communicating your business model based on simple drawings, something we explain how to do at the end of this bmgen_final.indd 151 6/15/10 5:41 PM