The Price of Unproductive Spend The waste generated by unfindable content is considerably less than SiriusPerspective: it is for unusable content; the path forward for resolving each scenario differs. 50 percent of design/build efforts and costs Unfindable coming out of sales and field marketing could have been avoided if the content had been findable. 100 percent of design/build efforts were wasted on this piece of crap. Because the Unusable basis for the content was flawed, roughly 50 percent of ideation costs were also a waste of money. © 2015 SiriusDecisions. All Rights Reserved 28