Appendix J Using the Cardinal Health logo Media usage for media professionals X X X To maximize recognition of Do not change the size or position of the Wingspan symbol Do not use outdated versions of the the Cardinal Health logo, it or the Cardinal Health wordmark. Cardinal Health logo. should not be altered or distorted in any way. Even well-intentioned changes can result in confusion. Illustrated here are common mistakes X X to avoid. Do not use our symbol alone. Our logo is most recognized Do not use the wordmark alone. when the symbol and wordmark are used as a single unit. X X Do not place the logo in a box. To use the logo Do not stretch or distort the logo at a larger size, reverse the logo out of dark to fit it within a column of text. backgrounds. See page A3 (Appendix A - Logo and identity) for color options. Correct logo use: Place the logo on is a leading provider of a solid background — not in a box. X products, services and technologies X Pyxis® Products supporting the healthcare industry. Never lock-up text — including captions, headlines, Do not use the logo as part of a headline or text. product or service names — with the logo. X X X Do not reproduce the symbol and wordmark in red. Do not stack the logo. Do not reproduce the logo in unauthorized colors. X X Do not use unauthorized artwork for reproduction, Do not use special effects such as drop shadows. e.g. photocopied artwork or Internet downloads. X X Do not create patterns with the logo. Do not place the logo on distracting backgrounds. REV 2/2012 J2