Cardinal Health Brand Book

Appendix J Using the Cardinal Health logo Media usage for media professionals We are pleased to share our brand guidelines with you to ensure Cardinal Health is clearly The Cardinal Health logo is and accurately identified in the media. trademarked worldwide to ensure legal protection. Our name is Cardinal Health Always use official master Always refer to our company as “Cardinal Health” in spoken and written communications. Our art for our logo — never company name is not “Cardinal” and Cardinal Health is always written as two words. Do not recreate it. Official logo files can be requested by writing to replicate the wordmark portion of the logo. [email protected] Official logo, tagline and protection space or calling 614.757.5595. Our logo is the combination of both symbol and wordmark together. = x-height of logotype symbol The x-height represents the amount of “clear” space that should surround the Cardinal Health logo. This wordmark area should be kept clear of all graphics and text. Logo colors .675”, 17.2mm Minimum logo sizes For consistency, the logo Full-color logo: Standard Full-color reverse logo: Alternate should always be scaled Wingspan symbol – Pantone®185; C:0, M:91, Y:76, K:0; #EE0000 Wingspan symbol – Pantone® 185; C:0, M:91, Y:76, K:0; #EE0000 proportionately as a single Black wordmark – Pantone® Black; C:0, M:0, Y:0, K:100; #000000 White wordmark – #FFFFFF unit (symbol + wordmark). To ensure visibility, the minimum size for reproduction is a .675” (17.2mm) wordmark. One-color logo: Alternate One-color reverse logo: Alternate Pantone® Black; C:0, M:0, Y:0, K:100; #000000 White – #FFFFFF REV 2/2012 J1