Case Study: Act-On

CASE STUDY Act-On saw a 4% lead-to-close ratio by engaging with active buyers on G2 Crowd The Results The Company Act-On’s cloud-based integrated workspace allows CMOs and their marketing organization Increased Competitive wins Higher quality to steward the customer conversion rate leads experience end-to-end. With Act-On, marketers can create Act-On Software has seen a lot of success from engaging with active buyers and execute brand awareness, on G2 Crowd. These prospects, while not high in volume, are Act-On’s highest demand generation, and converting leads. In just over three years of partnership with G2 Crowd, Act-On customer expansion campaigns. has received 648 leads from their profile. Of those leads, Act-On has won 26, resulting in a 4% lead-to-close ratio. “I look at G2 Crowd as being another channel for us to get in front of the right type of buyer that is in need of our solution. While it’s not high volume, it’s high quality. We’ve closed hundreds of thousands of dollars off of G2 Crowd.” Paige Musto, Senior Director, Corporate Marketing at Act-On Software, Inc.