CASE STUDY REVIEWS BY YEAR Partnering with G2 Crowd results 40 in steep increase in reviews for Infer products and solutions 1 2014 2015 2016 2017 “G2 Crowd quickly has RESULTS – A Growing Community of Authenticated Reviews become one of the key water coolers, or perhaps cafes, By expanding its outreach through G2 Crowd’s platform of authenticated user for Infer’s thriving customer reviews, Infer tapped a growing source of credible feedback and engaged in more community to gather and conversations with current and potential customers. share their stories leveraging AI and predictive analytics The Infer product team works closely with customer success (CS) and account in their business. The clean management to build its growing G2 Crowd community. When a customer reaches a and user-friendly layout certain point in its lifecycle, Infer’s CS engages them for product feedback. of the review site makes it easy for individuals to leave The Action Plan: Driving Product Strategy valuable feedback and share instantly across their social Customer feedback has helped validate Infer’s overall product strategy, including networks.” the importance of making AI more understandable to the end user. When Infer helped pioneer predictive B2B sales and marketing, it encountered little friction over Sean Zinsmeister, VP of adoption of “black box” models. However, they anticipated the time would come Product Marketing, Infer, Inc. when the end user would challenge this approach. This is why it has expanded its product portfolio to include innovation dedicated to sales intelligence. As Infer shares all reviews with its product team, the customer community remains a major driving force for its product development roadmap. This feedback helps foster greater innovation through learning, creating, and iterating. www.g2crowd.com | 847.748.7559 | [email protected]