Case Study: Looker

CASE STUDY Looker boosts inbound lead sign ups by 255 percent with G2 Crowd campaign. The Results The Company Looker brings data-driven decision making to every level of an enterprise with a data Increased lead Higher quality Competitive wins Increased customer platform that creates a single volume leads awareness source of truth, allowing every business team to easily ask and After the release of the Grid℠ report, Looker saw an increase in high-quality lead answer their own questions. referrals directly from their product profile on G2Crowd.com. By licensing the The company is powering data for their own campaigns, Looker saw a 255 percent increase in total inbound data-driven cultures at more than lead volume. In addition to the full report, Looker utilized G2 Crowd’s comparison 500 industry-leading companies report, featuring a head-to-head view of Looker’s strengths against the compe- such as Yahoo!, Gilt, Warby tition, to differentiate the product and close more deals. Parker, and Sony. “G2 Crowd filled an important content gap for Looker and connected the company with more than double their standard rate of inbound leads.” Lissa Daniels, Sr. Director of Demand Generation