Chevron Logo Brand Book

ChevronHallmark Variations — In priority order and for color reference Hallmark File Name Color Usage and Applications Spot Color chevron_c.eps Chevron Blue (PMS 2935) Spot color applications Chevron Cyan (Process Cyan) primarily for print Chevron Red (PMS 186) Chevron Dark Red (PMS 202) Five Color (4-Color + Spot) chevron_5c.eps CMYK + Process color applications where Chevron Blue (PMS 2935) a fifth PMS color can be printed 4-Color Process chevron_4c.eps CMYK Process color applications Hallmark Holding Shape Spot Color chevron_c_hld.eps Chevron Blue (PMS 2935) Spot color applications when the Chevron Cyan (Process Cyan) background color or pattern does Chevron Red (PMS 186) not allow for sufficient contrast Chevron Dark Red (PMS 202) to the Hallmark Five Color (4-Color + Spot) chevron_5c_hld.eps CMYK + Process color applications where Chevron Blue (PMS 2935) a fifth PMS color can be printed when the background color or pattern does not allow for sufficient contrast to the Hallmark 4-Color Process chevron_4c_hld.eps CMYK Process color applications when the background color or pattern does not allow for sufficient contrast to the Hallmark One Color Blue chevron_1c._blue.eps Chevron Blue (PMS 2935) One-, two-, and three-color applications (such as stock certificates and merchandise) One Color Gray chevron_1c_gray.eps Black (Grayscale) One-, two-, and three-color applications (such as Word stationery templates and merchandise) Full Color Flat chevron_flat_c.eps Chevron Blue (PMS 2935) Simple spot color applications where Chevron Cyan (Process Cyan) gradations are not possible (such as Chevron Red (PMS 186) appliquéd flags and embroidery) PMS 201 One Color Flat (Large) chevron_flat_w_lg.eps White Simple, large one color applications where gradations are not possible chevron_flat_k_lg.eps Black (such as newsprint, glass decals and embroidery) chevron_flat_blue_lg.eps Chevron Blue (PMS 2935) One Color Flat (Small) chevron_flat_w_sm.eps White Simple, small one color applications where gradations are not possible chevron_flat_k_sm.eps Black (such as newsprint, glass decals and embroidery) chevron_flat_blue_sm.eps Chevron Blue (PMS 2935) The colors shown here have not been evaluated by Demonstrated above are the approved color combinations for the Chevron Hallmark. No other colors may be used. Pantone, Inc. for accuracy and may not match the Applications refer to a variety of production methods, including offset printing, thermography, etching, silkscreening, etc. PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the Simple Hallmarks were prepared for production methods that cannot print or handle complex gradients, including embroidery, etching, flexography, etc. property of Pantone, Inc. In these variations, the gradients have been simplified or removed altogether. Care should be taken to use the correct Hallmark for the application. For questions, please contact Identity Help at 866 237 2643 in the US, +1 925 842 2682 internationally, or email [email protected].