3. Principles of Typography Te tells a stor. The right teface used consistentl builds character. The new Cisco ­ans font fuses odern foundational fors with universal functionalit. ith its broad range of weights a clear hierarch of inforation can be established to etend the tograhical scoe of Cisco’s brand— whether it’s clean and sile or delightful and fun. 2† The Cisco Brand / Cisco Brand dentit ­ste