Cisco Brand Identity System ‰verview Brand ƒalette e’ve created building blocks for LoGo CoLor TYPoGraPHY IConS counicating Cisco’s Brand dentit in a unified visual sste we call the Brand ƒalette. Corised of core eleents Tograh including logo color te and icons as ƒlaful. well as etended eressions including treatents gradients grahics and Clean. tetures this wide range of tools is Želightful. designed to be fleible and eandable— so ou can use our creativit to innovate across all edia. To effectivel define the Cisco brand eerience these core eleents ust be aligned across ever TreaTmenTS GradIenTS GraPHICS TeXTureS touchoint fro consuer to shareholder fro artner to eloee. SECTION OVERVIEW The following sections rovide creative guidance on how to use the brand alette. ith a shared design sensibilit we can use each eleent to elevate the Cisco Brand in a wa that is distinctive and at once iediatel recogni›able as Cisco. Content ƒanes“ 100£ ‰a—ue hite ‰verla“ Šˆ£ ‰a—ue Black 1Š The Cisco Brand / Cisco Brand dentit ste
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