Brand expressions Œrahics Œrahic ‡ ntegrate ­cale and •ill …bed •or as icon. ¡ou can ebed a gradient or teture into the for in Ÿere again sil laing with scale is a owerful wa to transfor the ’sing the sae logic and eecution as scaling and filling ou can the sae wa ou incororate a grahic into a shae. This will fuse eression. ¯ooing into the grahic eonentiall ields a fresh new ebed the grahic as a attern into iconic shaes or tograh the for into an iconic ob¨ect ou can use on its own or i with look—where the focal oint becoes color and attern. The Cisco bars for infinite variations of this grahic eression. hen doing this siilar gradient backgrounds to create tetures or atterns. are still evident but becoe a secondar eleent. At this scale cro be sure to kee our color and treatent consistent so that each and fill into different areas to create rich dnaic backgrounds. variation still connects visuall with the Cisco brand. ˆ2 The Cisco Brand / Cisco Brand dentit ­ste