2. Color Principles Color is the ost fundaental et ost owerful tool in creating or eressing a ood or feeling. Take advantage of it. ƒla with color. Color brings our brand to life. Color used sil and with balance can counicate clarit consistenc and odern sohistication. ‚ivid highlights and contrasting subtlet turn ordinar into etraordinar. 2‡ The Cisco Brand / Cisco Brand dentit ­ste