Cisco Brand Story The Cisco Brand Cisco and its Brand Cisco and its Brand Œreat coanies are built on strong o what is a brand” il ut a deall our custoers’ ercetions brands that influence custoer choice brand is a constellation of eeriences of Cisco should align with our own and build loalt. A strong brand is erceived in the heart and ind of asirations. e asire to be a coan a coetitive asset—one that can the custoer. …ver tie a custoer that brings eole together using irove arket osition and contribute engages with our coan these the ost innovative technolog in the to coan rofitabilit. hen the eeriences grow. At Cisco our brand is world. hen our custoers share essence of a brand is understood a roise we ake to our custoers—a that vision our branding efforts will within a coan it can serve as a roise we strive to fulfill at ever oint be successful. To reach that goal source of insiration eciteent of custoer interaction. •or eloees re—uires active and uroseful brand and eloee satisfaction. the brand roise is reflected in their anageent. e begin b defining dail work eerience. what our asirations are˜ these are the ercetions we want our custoers to have. ˆ The Cisco Brand
Cisco Brand Book Page 4 Page 6