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Brand expressions Œrahics Œrahic 2 Cobine ­cale and •ill …bed Cobine and contrast. hen cobining the fors together for this Ÿere again sil laing with scale is a owerful wa to transfor the ’sing the sae logic and eecution as scaling and filling ou can grahic variation a rich bold i of contrasting colors is essential. eression. ¯ooing into the grahic eonentiall ields a fresh new ebed the grahic as a attern into iconic shaes or tograh for ’se vibrant colors ied with gradients and lighter tones. Anchor look—where the focal oint becoes color and attern. The Cisco bars infinite variations of this grahic eression. hen doing this be sure the grahic with dee gras. ¡ou can use the full sectru of color are still evident but becoe a secondar eleent. At this scale cro to kee our color and treatent consistent so that each variation still here but se—uence contrasting color values in coleentar fashion and fill into different areas to create rich dnaic backgrounds. connects visuall with the Cisco brand. instead of creating an obvious rainbow. ˆ1 The Cisco Brand / Cisco Brand dentit ­ste

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