Brand Imagery ager ƒroduct ¥ake the roduct the hero. hoot tight and cro close to increase a sense of draa. ’se lighting to accentuate diension and detail shadows and highlights. ƒroduct hotograh should alwas be clear and engaging while ehasi›ing the high —ualit of Cisco roducts. STILL ž MOTION ƒroduct iager should conve a reiu look with dnaic vivid contrast and sharness in the details. To aintain the consistenc of the Cisco brand in roduct iager lighting should be brilliant and defining focus should be shar and cris and fraing should be tight to isolate ke details. •or best results shoot roduct iager with a redoinant onochroe cast. This allows aiu freedo to infuse iager with color and grahics later. ‘1 The Cisco Brand / Cisco Brand dentit ste
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