ROIDriver#2:ReducedMicro-Site+ContentProductionCosts Insteadofusingdigitalsalesroomsoftware,creatinga“microsite”-orsmallwebsiteora smallclusterofpagesmeanttofunctionasadiscreteentitywithinanexistingwebsite- requires webdevelopmentpersonneltoprogram.Thiswebdevelopmentpersonnelcan beinternalorexternal. Challengesofdevelopingmicrositesincludesecuringwebdevelopers'time, ensuring compatibility with other systems, quality assurance to ensure a user experience (UX) to brandstandards,andensuringaresponsiveuserexperienceacrossvariousdevices(i.e., mobilevsdesktopvsiPad)andbrowsers. RELAYTOCustomerQuotes: 4