TrueROIMethodologySummary: ProductDueDiligence CloudRatingsconductedinterviewswithRELAYTOrepresentativesandreviewedvendor informational resources to inform our customer due diligence process. Cloud Ratings also trialed RELAYTOtodirectlyunderstandfunctionalitieslikecreatingadigitalsalesroom. Furthermore,CloudRatingsindependentlyreviewedpubliclyavailableRELAYTO customeruserreviewstounderstandcustomerexperiencesandusecasesbetter. CustomerInterviews CloudRatingsconductedinterviewswith3RELAYTOcustomerstoverifythequantitative andqualitativeimpactofRELAYTOwithintheirorganizations.Allcustomerinterviews wereconductedindependentlyandwithoutparticipationfromRELAYTO. CustomerIndustry CustomerNotes Interviewee MarketingSoftware 300+employees Director of Marketing InsuranceBrokerage 30+employees ManagingDirector Predictive Analytics 15 employees HeadofMarketing TrueROIFinancialModeling Customerinterviewresultsweretranslatedintoquantitativebenefitandcostestimates for a representative RELAYTO customer.Industrybenchmarksareemployedinmodel calculations to reflect industry norms. TrueROIReport Basedonverifiedcustomerinformation,theCloudRatingsTrueROIreportestimatesthe financialimpactofadoptingRELAYTO.Forpurposesofconservatism,qualitativebenefits arenotincludedinCloudRatings’estimatesofROIorpaybackperiod. 11