Solution Overview: RELAYTO’sOfficialDescription:“RELAYTOengagesadvancedalgorithmsto automaticallyrevampstaticcontentintointeractivemicro-sitesthatboostviewer engagement24/7-nocodingrequired.” WhiletheRELAYTOContextExperiencePlatformservesmultiplefunctionsandproduct 2 categories , this True ROI report focuses exclusively on RELAYTO’s ROI for the sales function. Fromasalesenablementperspective,RELAYTOprovidesanimmersive,interactive,and secureenvironmentforsalesteams,clients,andstakeholderstocollaborate,share information, and close deals remotely. It also provides a centralized location for storing andorganizingallsales-relatedmaterials,suchasproposalsandmarketingcollateral. ROIDriver#1:ImprovedPipelineConversion Digital sales rooms can improve pipeline conversion and deal win rates for multiple reasons, including elevating the buying experience and increasing the number of buyer stakeholdersengaged,greaterbuyerconsumptionofvendorcollateral,andsellers' greater ability to tailor messaging based on buyer interactivity insights. CloudRatingscustomerinterviewsfocusedonchangesinwinratesafteradopting RELAYTO. 2 SoftwarecategoriesservedbyRELAYTOinclude:ContentExperience,ContentDistribution,Content Analytics, Account BasedMarketing,Flipbook,Presentation,ContentCreation,Proposal,SalesEnablement, andDigitalSalesRoom 2