ExecutiveSummary: CloudRatingsTrueROIReportsquantifyandprovide3rdpartyvalidationofasoftware product’s business value. RELAYTOengagedCloudRatingstocompleteaTrueROIevaluationprocess. TrueROIKeyFindings: ● ROI(3-YearPeriod):4,748%(47x) ○ FullyRamped(PostImplementation)AnnualROI:5,361%(54x) ● Payback:2.0Months ● DriversofBenefits: ○ ImprovedPipelineConversionRates(93%oftotal) ○ ReducedMicro-Site+ContentProductionCosts (4%) ○ PipelineExpansionViaShareableAccount-BasedMarketing(ABM)(2%) ○ SalesRepresentativeTimeSavingsViaAnalytics(1%) 1 ● RepresentativeCustomerAssumption:$100mRevenueSoftwareCompany 1 Seereportsection“ROIAtOtherCustomerSizes”foralternativeROImodelreturns: - $25mRevenuewithLowerMargins:1,653%(17x)3-YearROI - $50mRevenuewithLowerMargins:3,299%(33x)3-YearROI 1