CONTENTS LETTER FROM LETTER FROM SUSTAINABILITY 2025 SUSTAINABILITY SUSTAINABILITY DRIVING SOCIAL HELPING PRESERVING NOEL WALLACE ANN TRACY HIGHLIGHTS SUSTAINABILITY MANAGEMENT GOVERNANCE IMPACT MILLIONS OF OUR STRATEGY HOMES ENVIRONMENT Key initiatives and program components drive Bright Smiles Kids Awards In February 2021, Bright Smiles, Bright Futures® launched the Bright Smiles Kids Awards, a first-ever the award-winning BSBF program: virtual program celebrating National Children’s Dental Health Month. Groups of children across the nation were encouraged to become champions of their own health and submit a video showcasing their creativity. The Bright Smiles Kids Awards received entries from schools and organizations featuring children singing, • In-School: We partner with local schools, Ministries of Health and Ministries of Education dancing, cooking, coding, participating in skits and puppet shows and creating art projects. We voted for and to organize health education classes and provide products as the tools for behavior celebrated our winners at an engaging live and virtual event, where our National Award Winners took home implementation. grant prizes to support their organizations. The event was so full of energy and enthusiasm that we look • Community Relations: In some countries, BSBF is mobile. In the United States, BSBF has nine forward to relaunching the program in 2022. mobile dental programs supported by a fleet of eight mobile dental vans, which travel to rural and urban communities to provide oral health education, free dental screenings and treatment referrals to underserved children. The vans travel to over 1,000 towns and reach more than ten million children and families in a typical year. • Integrated Marketing Communications (IMC)/Trade Partner: We leverage customer relationships to drive excitement and incremental merchandising support in participating stores. • Professional Partnerships: We partner with government health agencies, non-profit organizations (NPOs) and dental associations to expand the reach of oral care education around the world. • Digital: Educational resources are provided online, including downloadable teachers’ guides, story books, wall posters, family take home brochures, videos, songs and oral health games. • Employee Engagement: Our employees are often involved in BSBF programs, engaging with National Winner: the community or teaching their families about oral health. Imhotep Academy, Atlanta, GA 2021 SUSTAINABILITY AND SOCIAL IMPACT REPORT PAGE 36