Gender Female: 60% Male: 40% Age Under 25: 10% 25-34:40% 35-44: 30% 45-54: 15% Above 54: 5% Target Demographic Income Under 25K: 5% 25K-49K: 30% 50K-74K: 35% 75K-99K: 25% Above 100K: 5% Value Ease of Lifestyle: 30% Financial Stability: 40% Helping Others: 10% Personal Relationships: 20%