51 CONTENT MARKETING HACKS Table of Contents HOW TO NAVIGATE THIS DOCUMENT:  Click on any of the titles below and you will be taken to that chapter.  To quickly get back to this Table of Contents, just click on the title of any chapter you’re reading and you’ll be taken back to the first T.O.C. page. INTRODUCTION: What is content marketing? What is a hack? The Common Problem the Content in This Book and Who I Am…………………………………………………………………………..…… 9 1. A 213 Year Old Business Reveals Two Content Marketing Secrets of Today's Publishing Empires……………………………………………………………………………………………………………….……… 11 2. Nestle Toll House Cookies: Old School Content Marketing in Action…………………………………….……….. 17 3. 6 Content Marketing Strategies Learned from the Hobbit………………………………….………. 20 4. 6 More Content Marketing Strategies from the Hobbit Movie……………………………………………..……….. 28 5. Content Marketing Lessons from Snow White…………………………………………………………………..…………. 37 6. Is NBC Using “Ninja” Content Marketing To Promote The Olympics?.......................................................... 41 7. 5 Types of Content Marketing to Continuously Attract Prospects………………….…………… 44 8. 5 Ways to Make Your Content Marketing More Memorable……………………………………… 51 9. 4 Illuminating Lessons from One of History’s Most Inventive Content Marketers……... 57 10. Content Marketing and Its Overlooked Ability to Influence Customer Experience….….. 63 11. How Do You Come Up with New Content Marketing Ideas? You Might Not Really Want To Know……………………………………………………………………………………………………………………… 70 12. Did You Know That America’s Favorite “Green-Bean Casserole” Came from Content Marketing?...................................................................................................................... 74 ©2015 Scott Aughtmon #51contentmarketinghacks 5