THINKING BIG? CREATE A CONTENT STRATEGY THAT DRAWS A CROWD. Revolutionaries aim to inspire, persuade, spark a fire. When they’re sustainable businesses, they also need to educate, fight cynicism and bring people in the door. Content marketing is one of the best tools for the job. Too often, though, it feels like a hammer that can’t find its nail. Marketers are churning out more content than ever, and a barrage of content can’t pummel people into submitting to your charms or joining your cause. You have to give them something they value. Does your content marketing do that? This collection of Thinkshift™ articles considers what it takes to succeed in content marketing, from finding powerful stories and consistently creating quality content to promoting campaigns and measuring success.