content marketing Great content teams think like a publisher 3 manifesto Strategies that draw Content marketing that tastes great, in all formats 5 a crowd and build brand value The essential elements of content quality 8 Customer stories: the Swiss Army knife of marketing 10 Got content marketing? You need some PR with that 12 Content needs a push (or three) to give it a life 14 How to find out if your content is earning its keep 16