ConTenT mARkeTinG ThAT TASTeS GReAT, in All foRmATS Search for great brand content and you get video and more … video. Yes, we too have grooved on branded cat videos, but there are plenty of other ways to attract, educate and motivate. ere are a few recent environmental impact of a core set examples of emulation- of products from cradle to grave, Hworthy content, mostly from to give quiz takers an idea of how sustainable brands, in other formats. much water they waste and whether And some video. they wash their jeans more or less often than their peers. (Details are Quizzes: they’re irresistible in this interview with senior digital Levi Strauss had a hit with its manager Michelle Wright.) water use quiz because it’s simple, Another example, from our own beautiful and eye-opening—and files: RoseRyan’s tongue-in-cheek quizzes are highly shareable. It’s “What Kind of Finance Pro Are You?” also unique: the company’s content personality quiz. We let our funniest team used data from Levi’s lifecycle writer loose on the world of finance to assessment, which studied the full thinkshiftcom.com | Content marketing manifesto | 5