The eSSenTiAl elemenTS of ConTenT quAliTY As more companies jump on the content marketing bandwagon, the competition for readers and viewers grows ever more intense. nd so does this warning: innovations in other fields. if you want your content It presents research or a big new A to stand out and be shared, idea. Or it challenges received it had better be good. But what is wisdom. If you’re producing content good? Any evaluation is somewhat to support a thought leadership subjective, but we’ve identified five strategy, insight is essential. It not essential elements that all quality only gets you noticed, but it also content shares. provides value for readers. 1. Insight 2. Consumability The best content provides genuine Quality content goes down as easily insight and moves a conversation as ice cream on a summer day. It’s a forward. It draws on lessons pleasure to read or to view. It’s lively, from experience, a news story or cohesive and clear. Readers without thinkshiftcom.com | Content marketing manifesto | 8