and marketing goals? Is the team producing and promoting content per schedule? Are employees Even the most engaged and sharing? compelling Finally, remember that things you content can count are not the only measures does not of success. Anecdotal, qualitative have its own feedback matters, particularly when gravitational tracking intangibles like brand awareness, changing perceptions field. and inclination to buy. This post describes how to gather that kind of input; mostly, you just have to ask, and make it a habit. Ultimately, systematic progress evaluations justify resources and reveal problems that might not be obvious. They also provide a baseline for experimentation—and who doesn’t want the freedom to play? March & July 2015 September 2014 thinkshiftcom.com | Content marketing manifesto | 18