1. ABOUT CONTENT MARKETING There’s already a ton of ebooks written about content marketing so you probably ask yourself why should you read this one. Well, there are a couple of reasons for that. Besides the obvious one (that you should read it if you haven’t read any other), there are some other reasons. This ebook offers a firsthand experience in content marketing and a slightly different overall picture. In addition to it, it provides a number of solutions to problems you may encounter in your work along the way. A true content on content marketing. Before defining content marketing, we’d like to define the word content, linguistically. What does that word even mean? Well, the beautiful and interesting thing about it (and we’re saying this in the most sarcastic way possible) is that it means a numerous amount of things, making the word ‘content’ a genuine confusion creator (if not put in the right context that is). For example, if we use it as an adjective, it’s describing a person satisfied with something but not exactly overwhelmed. On the other hand, if it’s used only as a noun, it can, again, mean a few different things. Take the box of cereal you ate this morning and turn it to one side, you will probably find a table which says ‘Nutrition facts’, and that’s basically a table of contents your cereal contains. Eggs have a high protein content, and it is what you’re going to be digesting in the next couple of hours if you ate one for breakfast this morning. Also, the page before this one is titled ‘Table of contents’, and that’s another use of the word ‘content’ for you. CONTENT MARKETING 2.