3.5. LUSH - THE COMBINATION Just as they’re combining all sorts of different natural ingredients, fragrances, and processes of handmade cosmetics production, they’re also combining all sorts of different content marketing methods and techniques to reach their audience and promote their brand. Luckily for them, finding their targeted audience is not so hard because they resonate with them by promoting their well-known values and quirky product names, shapes, and textures. With Instagram as one of their key platforms, their strategy is to encourage the users of their products to share the photos of their products in use or before it with some of their official hashtags. Bam, there’s some user-generated content for you, right there! Their main Instagram account gathered around 4,1 million followers, and that number’s still growing. TOP EXAMPLES OF A SUCCESSFUL CONTENT MARKETING 30.