Be sure to incorporate a call to action button as well. Call to action should also be quite vivid and clearly visible on all of your blog posts. It should invite users to take certain wanted action (visiting the contact us page, content download, commenting...) Of course, the textual content is just a small part of content marketing. The content attractive to users can also be shaped with the help of multimedia. An image is worth a thousand words, and the content based on image materials is a lot easier for consuming and sharing. After the blog is written, you should promote it to reach as many people as possible. All of your effort and writing is obsolete if nobody sees what you created. FORMS OF CONTENT MARKETING 18.