2. FORMS OF CONTENT MARKETING After we’ve explained what does content marketing mean and what are the advantages it could bring to your business, we’re going to talk about the forms of content marketing used today. Content marketing comes in many forms, and some of them are: video white paper (educational and informative content) infographics ebook case study newsletter how-to-guide articles in the form of Q&A pictures blogs and such FORMS OF CONTENT MARKETING 15.