2.5. VIDEO ‘If an image is worth a thousand words, then a video is worth 1,8 millions of them,’ said James McQuivey in 2009. The video is a great way to offer your users an in-depth view of the new product, service, offer or to simply represent yourself, your team or the things you do. When you’re creating a video, it doesn’t mean you have to make a 120 minute-long movie. YouTube is the most popular online video platform. Creating your own video clips became easier than ever. Online video is a very influential and useful tool which can inform your potential customers in a simple and unmolested way. With the setting up of educational video clips online, you can easily find out what are the topics that interest your targeted audience the most and also how much needed are the services you provide. Potential clients will share your video content with their friends and colleagues on social media if they find it interesting, they will also like it and talk about it while through this you’ve actually achieved that they talk about your brand (at least indirectly). According to a research that Axonn Research conducted, 7 out of 10 people have a more positive perception about a brand after they’ve viewed a video about it. After all, videos are all we ever saw when we watched TV commercials. Today, you have the possibility of distributing your video content (educational or commercial) for a lot less money than you had to pay when you asked a TV station to play it for you (especially in prime time). Now, you can choose your own time for playing it, and you can choose to show it just to a certain group of people. YouTube is the most famous video broadcasting platform but there are other sites for videos like Vimeo, plus, videos and GIFs (which are a sort of transition between an image and a video) are becoming more and more popular and important throughout social media like Facebook, Instagram, Twitter and so on. FORMS OF CONTENT MARKETING 23.