4. HOW TO MEASURE THE EFFICIENCY OF CONTENT MARKETING After you’ve created the content and promoted it towards your target audience, you will surely want to know if your content is generating designated goals. The goals depend on the type of work you do, and the image below represents the research conducted among the marketing experts about the criteria used to measure the efficiency of content marketing. In the first place, there’s traffic growth on websites. That data is also the easiest one to get. Everything you need for it is Google Analytics or any other tool for website visitors measuring. In the second place, for B2B companies, there’s a number that tells us the quality of the leads which had been collected by the company thanks to content marketing. B2C companies are, on the other hand, citing an increase in sales as their very important measuring factor. Besides those, there are several other factors used for measuring the efficiency of content marketing. All these factors (or at least most of them) are possible to measure quite simply and to see if those numbers are growing over time. What is pretty important to remember is that content marketing takes time and you will need to wait sometime before first results from content marketing become visible. But, long-term, which is also showed in every example we stated before, the results of content marketing will come, and it will appear in that moment, how good of an investment content marketing really is. HOW TO MEASURE THE EFFICIENCY OF CONTENT MARKETING 32.