2.3. EBOOK Ebook ( electronic book) is a shape of content marketing which is an excellent choice if you need to transfer a more complex message or content but still in readable and simple form. During the writing of an ebook, it is desirable to follow some directions in order to make it desirable and accepted from readers: Come up with a short but interesting title which draws attention. Educate your potential clients about the topic you find relevant. Include links in your ebook leading to related sources: blogs, videos, articles from your or some other website Create a good landing page which enables the users to download your ebook Promote the ebook through a newsletter, paid online advertising and on social media FORMS OF CONTENT MARKETING 21.