Creative Business Transformation

2023 Winners in Creative Business Transformation category.

A01 (Experience Transformation ) ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT MICROSOFT 365 McCANN, New York USA BRONZE LION BRONZE LION A03 (Targeting, Insights & Personalisation) ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT MICROSOFT 365 McCANN, New York USA GRAND PRIX GRAND PRIX A04 (Creative Application of Emerging Technology) CERTIFIED HUMAN INTEL INTEL DENTSU CREATIVE, Chicago USA BRONZE LION BRONZE LION DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY. DOT INCORPORATION DOT INCORPORATION SERVICEPLAN, Munich / SERVICEPLAN KOREA, Seoul GERMANY SILVER LION SILVER LION B01 (Operational Transformation) CORONA EXTRA LIME CORONA CORONA EXTRA LIME DRAFTLINE, Shanghai / DAVID, Bogotá / DAVID, New York / DRAFTLINE, Shanghai SILVER LION SILVER LION B02 (Brand Purpose & Impact) DATA TIENDA GAHR WECAPITAL DATA TIENDA DDB MEXICO, Mexico City MEXICO BRONZE LION BRONZE LION B03 (Company Culture) WELL-BEING INDEX (GDW) NIKKEI INC. WELL-BEING INDEX DENTSU INC., Tokyo JAPAN GOLD LION GOLD LION C01 (Product ) SHELLMET KOUSHI CHEMICAL INDUSTRY CO., LTD. SHELLMET TBWA\HAKUHODO INC., Tokyo JAPAN BRONZE LION BRONZE LION C02 (Service Design) RENAULT - PLUG-INN RENAULT PLUG-INN PUBLICIS CONSEIL, Paris FRANCE GOLD LION GOLD LION D01 (Venture Models & Corporate Innovation) LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award

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