Creative Effectiveness

Cannes Lions Awards 2023 Creative Effectiveness Strategy

Entries into this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives.

A01 (Food & Drink) HEINZ DRAW KETCHUP KRAFT HEINZ HEINZ KETCHUP RETHINK, Toronto CANADA GOLD LION GOLD LION APOLOGIZE THE RAINBOW SKITTLES SKITTLES DDB, Chicago USA BRONZE LION BRONZE LION A02 (Consumer Goods) HACK MARKET BACK MARKET BACK MARKET MARCEL, Paris FRANCE SILVER LION SILVER LION A06 (Travel / Leisure) INVALUABLE FOOD MADRID FUSION MADRID FUSION LEO BURNETT, Madrid SPAIN BRONZE LION BRONZE LION B01 (Single Market) THE FOAMY HAIRCUT BRAHMA BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL GOLD LION GOLD LION REAL TONE GOOGLE PIXEL 6 GUT, Miami USA BRONZE LION BRONZE LION SHAH RUKH KHAN-MY-AD MONDELEZ CADBURY CELEBRATIONS OGILVY, Mumbai INDIA SILVER LION SILVER LION B03 (Global Market) PLASTIC FISHING TOURNAMENT AB INBEV CORONA BEER WE BELIEVERS, New York USA BRONZE LION BRONZE LION B04 (Creative Effectiveness for Good) #FLUTWEIN - OUR WORST VINTAGE FLUTWEIN FLUTWEIN SEVEN.ONE ADFACTORY, Munich / WHITE RABBIT, Budapest GERMANY SILVER LION SILVER LION SALLA 2032 HOUSE OF LAPLAND INSTITUTIONAL AFRICA CREATIVE DDB, Sao Paulo BRAZIL BRONZE LION BRONZE LION C05 (Real-time Response) BACKUP UKRAINE UNESCO X POLYCAM BACKUP UKRAINE VIRTUE WORLDWIDE, New York USA BRONZE LION BRONZE LION C06 (Sustained Success) LU FROM MAGALU MAGAZINE LUIZA CORPORATE IMAGE OGILVY, São Paulo / MAGAZINE LUIZA, São Paulo BRAZIL SILVER LION SILVER LION HOME OF THOUGHTFUL GIFTING JOHN LEWIS & PARTNERS JOHN LEWIS & PARTNERS adam&eveDDB, London UNITED KINGDOM SILVER LION SILVER LION C08 (Breakthrough on a Budget) INVALUABLE FOOD MADRID FUSION MADRID FUSION LEO BURNETT, Madrid SPAIN GOLD LION GOLD LION C09 (Challenger Brand) DATA TIENDA GAHR WECAPITAL DATA TIENDA DDB MEXICO, Mexico City MEXICO BRONZE LION BRONZE LION C10 (Market Disruption) SHAH RUKH KHAN-MY-AD MONDELEZ CADBURY CELEBRATIONS OGILVY, Mumbai INDIA CREATIVE EFFECTIVENESS GRAND PRIX CREATIVE EFFECTIVENESS GRAND PRIX Title Brand Product / Service Entrant / Idea Creation Location Prize Award