Cannes Lions Awards 2023 - Creative Strategy

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, and influence consumers or wider culture.

A01 (Food & Drink) M&M'S - SPOKESCANDIES ON PAUSE M&M'S M&M'S BBDO, New York USA GOLD LION GOLD LION A02 (Consumer Goods) ME, MY AUTISM & I RECKITT AND AMBITIOUS ABOUT AUTISM VANISH HAVAS, London UNITED KINGDOM GOLD LION GOLD LION A03 (Healthcare) THE MISSING CHAPTER P&G WHISPER SANITARY NAPKINS LEO BURNETT, Mumbai INDIA BRONZE LION BRONZE LION A04 (Automotive) RENAULT - PLUG-INN RENAULT PLUG-INN PUBLICIS CONSEIL, Paris FRANCE GRAND PRIX GRAND PRIX A08 (Consumer Services / Business to Business) THE LAST PERFORMANCE PARTNERS LIFE LIFE INSURANCE SPECIAL, Auckland NEW ZEALAND SILVER LION SILVER LION A09 (Not-for-profit / Charity / Government ) MORNING AFTER ISLAND GRUPO ESTRATEGICO PAE HUMAN RIGHTS ACTIVISM OGILVY HONDURAS, Tegucigalpa HONDURAS SILVER LION SILVER LION B01 (Data & Analytics) THE 36 DGT ROAD MOBILITY EASTER OGILVY, Madrid SPAIN BRONZE LION BRONZE LION B02 (Audience Insight) CHICKEN WARS POPEYE'S LOUISIANA KITCHEN POPEYE'S CHICKEN GSD&M, Austin USA SILVER LION SILVER LION HAVE A WORD MAYOR OF LONDON MALE VIOLENCE AGAINST WOMEN OGILVY, London UNITED KINGDOM SILVER LION SILVER LION C01 (Challenger Brand Strategy) FRIENDVERTISING SKINNY TELECOMS COLENSO BBDO, Auckland NEW ZEALAND BRONZE LION BRONZE LION C02 (Breakthrough on a Budget) INFLUENCERS' FRIENDS POKER POKER BEER DDB COLOMBIA, Bogota COLOMBIA BRONZE LION BRONZE LION C04 (Long-term Strategy ) HOUSE OF LEGENDS SICKKIDS FOUNDATION SERVICE - HEALTHCARE COSSETTE, Toronto CANADA SILVER LION SILVER LION STILL FRESH. NEVER FROZEN. WENDY'S WENDY'S FULL MENU. VMLY&R, Kansas City USA BRONZE LION BRONZE LION C05 (Corporate Purpose & Social Responsibility) PIÑATEX ANANAS ANAM + DOLE SUNSHINE COMPANY ANANAS ANAM L&C, New York USA SILVER LION SILVER LION THE ELECTIONS EDITION ANNAHAR NEWSPAPER NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES BRONZE LION BRONZE LION REVERSE SELFIE DOVE DOVE OGILVY, London UNITED KINGDOM BRONZE LION BRONZE LION C06 (Market Disruption) BRING HOME THE BUD BUDWEISER BUDWEISER BEER WIEDEN+KENNEDY, New York / WIEDEN+KENNEDY, Sao Paulo / AFRICA CREATIVE DDB, Sao Paulo USA BRONZE LION BRONZE LION D01 (Brave Brands) THE PRIDE RESEARCH HAVAIANAS RESEARCH MEDIA.MONKS, Sao Paulo BRAZIL BRONZE LION BRONZE LION M&M'S - SPOKESCANDIES ON PAUSE M&M'S M&M'S BBDO, New York USA BRONZE LION BRONZE LION THE BEST-SELLER CONSTITUTION MERCADO LIBRE MERCADO LIBRE GUT, Sao Paulo BRAZIL BRONZE LION BRONZE LION MORNING AFTER ISLAND GRUPO ESTRATEGICO PAE HUMAN RIGHTS ACTIVISM OGILVY HONDURAS, Tegucigalpa HONDURAS GOLD LION GOLD LION D02 (Collaboration ) THE LAST PERFORMANCE PARTNERS LIFE LIFE INSURANCE SPECIAL, Auckland NEW ZEALAND GOLD LION GOLD LION E01 (Products / Services) BACKUP UKRAINE UNESCO X POLYCAM BACKUP UKRAINE VIRTUE WORLDWIDE, New York USA BRONZE LION BRONZE LION RENAULT - PLUG-INN RENAULT PLUG-INN PUBLICIS CONSEIL, Paris FRANCE SILVER LION SILVER LION E02 (Experience and Relationship Models) SELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award