27 ACCELERATING IMPACT The Race to Recycle By increasing aluminum beverage can recycling rates worldwide, our industry can help preserve energy and resources, reduce emissions and decrease waste—all of which protect the atmosphere and combat climate change. To boost averages as quickly and successfully as possible, we have set new global recycling goals for the regions in which we operate: IN THE AMERICAS: ⹅ United States: Lifting the current 45% average to strive for ambitious milestones of 70% by 2030, 80% by 2040 and 90% by 2050. ⹅ Mexico: Maintaining >90% through 2030 and working with industry partners to establish country-wide recycling rates. ⹅ Brazil: Maintaining >97% through 2030. IN EUROPE, THE MIDDLE EAST & AFRICA (EMEA): Striving for 80% in the countries in which we operate by working with industry partners. IN ASIA PACIFIC: Establishing country-wide 2030 recycling rates in the three major markets in which we operate (Cambodia, Thailand and Vietnam) by the end of 2025. To meet our goals, we are placing attention and driving action around improved recycling access (both public and private), greater consumer education on the importance of recycling, more effective can capture systems at recycling centers and increased support around legislative recycling policies. 2030 RECYCLED CONTENT GOAL: 80% recycled content global average in aluminum beverage cans by 2030. FAST-TRACKING PROGRESS FOCUSING ON OUR CORE OUR PEOPLE & COMMUNITIES REPORT OVERVIEW REPORTING STANDARDS SUSTAINABILITY STRATEGY FROM OUR CEO WHO WE ARE
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