28 ACCELERATING IMPACT Supporting Increased Recycling Rates We are helping consumers understand that with metal packaging, every can that is recovered is able to — and will be — transformed into another product. If consumers can support more successful steel and aluminum recovery, they can have a tremendous impact on resource preservation and reuse. That is a mission we know people want to get behind. We are working to make recycling as easy, accessible and practical as we can by collaborating with our suppliers, customers and other industry partners to further greater incentives for more effective recycling. In partnership with the Can Manufacturers Institute (CMI) and The Recycling Partnership, we helped fund five aluminum beverage can recycling grants for Material Recovery Facilities (MRFs) in the U.S. in 2021. These grants allow MRFs to more effectively separate used beverage cans (UBCs) from other recyclables and divert them from landfills. The result? An additional 71 million aluminum cans will be recycled annually, totaling over $1.15 million in revenue for the U.S. recycling system. We supported industry associations European Aluminium and Metal Packaging Europe (MPE) as they launched a joint roadmap toward achieving 100% aluminum beverage can recycling by 2030. The roadmap includes multiple steps: improving curbside and on-the-go waste collection systems for aluminum beverage cans, increasing efficiency in sorting infrastructure and addressing informal recycling effectively, recovering aluminum from bottom ash treatment and informing and engaging consumers effectively. Our relationship with Every Can Counts (ECC), whose mission is to achieve a 100% recycling rate for aluminum beverage cans across Europe, also remains active. The program recently expanded to Brazil with a campaign called Cada Lata Conta and is being led by Abralatas. Brazil, the world’s third-largest aluminum can market, has maintained an average beverage can recycling rate above 95% for over 15 years, avoiding the emission of 19 million metric tons of GHGs during that period and 1.8 million metric tons in 2020 alone. 28 FAST-TRACKING PROGRESS FOCUSING ON OUR CORE OUR PEOPLE & COMMUNITIES REPORT OVERVIEW REPORTING STANDARDS SUSTAINABILITY STRATEGY FROM OUR CEO WHO WE ARE
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