Inspiring consumers only to lose their attention a click later doesn’t just represent lost revenue. It BREAKDOWN BY SHOPPING FREQUENCY also represents a frustrated customer. Creating a Surveyed consumers that have experienced a link in a tighter linkage between social and commerce is social media post that directed them to a product they weren’t interested in: critical for taking advantage of social’s role as a key top-of-funnel customer acquisition and brand- 85% awareness source. Daily 77% A few times per week 67% Once a week 58% Once a month 50% Once every six months KEY TAKEAWAY: Brands are frustrating their most valuable potential customers — including 76% of 25-34 year olds and 75% of consumers who shop online once per week or more. 12 | Curalate Consumer Survey: Social Content is the New Storefront November 2017