Word-of-mouth is powerful. When someone you admire recommends a restaurant or pair of BREAKDOWN BY AGE Surveyed consumers that indicated they were more shoes, you listen. It’s been that way for years. likely to purchase after seeing more images from But now, social media has made word-of-mouth consumers who had previously bought the retail product, showing it in real life: recommendations easy to find and easy to share. 60% Those recommendations are increasingly coming in the form of user-generated content — images 18 - 24 years old 64% 25 - 34 years old 57% 35 - 44 years old 42% 45 - 54 years old 43% 55 - 65 years old 14 | Curalate Consumer Survey: Social Content is the New Storefront November 2017