fact, nearly 60% of people between 35-65 have purchased something they’ve discovered on social. BREAKDOWN BY AGE Surveyed consumers that indicated they had Engaging with consumers where they spend time purchased a product they’ve seen in a brand’s social media post: is the backbone of marketing. So it’s no surprise that introducing consumers to products via great 80% content on popular social channels, works. The 18 - 24 years old real problem is one of attribution. For marketers who are dogmatic about direct-response, 82% today’s attribution models will likely leave them 25 - 34 years old uncomfortable with social’s contributions. However, 78% for marketers who take a more holistic view of the 35 - 44 years old customer journey and operate with a longer time- span, social is a valuable channel to not only drive 78% awareness, but sales as well. 45 - 54 years old 67% KEY TAKEAWAY: Visual content is fueling social, and it’s introducing people 55 - 65 years old to brands and products they never knew existed. 6 | Curalate Consumer Survey: Social Content is the New Storefront November 2017