“…brands focusing on customer experience achieve an average revenue Experience growth rate of 23%, compared with 13% of other companies surveyed.” Driven The advantage of having an experience driven “…experiential organizations had more than organization 4 times the average profit and more than 2 times the average revenue.” Sources: Accenture, CMO Council, Edelman, Blackhawk Network, Capgemini, InMoment (2017–2018)