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Interactive Booklet | 10 pages | Discover the power of the trailblazers who found their way to AppExchange

- THE - TRUE-LIFE OF -- 8 TENACIOUS TR ILBLAZERS and the power of the AppExchange community

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WE INVITE YOU TO These intrepid adventurers found their way to AppExchange - an ecosystem of apps, CURL UP WITH THESE bolts, Lightning data, components,and more - and it changed their lives. They discovered EXHILARATING TALES ways to power their businesses and extend Salesforce, yes, but they also became part of a FROM A BRAVE BAND community. Found their tribe. Through trailblazing, they built - and continue to build OF TRAILBLAZERS. - stronger bonds with their companies and strengthen relationships with their customers. In these pages, you'll find epic journeys and So read on, fellow Trailblazers, and find heroes galore. A brave soul navigating the out how AppExchange brings adventurous twists of a career change as though it were aspirations and reality together . a rushing river. A fearless pioneer striving to overcome inequality in tech like a climber ascending the Alps. A daring individual leaping into the expanse of learning a new field with the confidence of a well-parachuted skydiver. • appexchange

5 RADHIKA CLIMBING Radhika looks at a challenge like in Pune Women In Tech to 300 in just MOUNTAINS a climber eyeing their next summit . two years - no small feat. She's also She first got into Salesforce as a developer. a Radw_omen coach, teaching coding to BANSAL "Out of a batch of 60 developers, only women online. And as an experienced three were selected for Salesforce developer, she mento rs junior coders. BUSINESS AND INTEGRATION development . I was one of the lucky ones," No matter how experienced you are, ARCHITECTURE SENIOR ANALYST , recalls Radhika. Since then , she's been to Radhika says, "Enjoy and be grateful for ACCENTURE Dreamforce twice, and even interviewed every path you take, because every path Trailhead EVP and GM Sarah Franklin. is beautiful." Radhika plans to continue To Radhika, that was a dream come true. her work in equity and equality as long A peak reached. as it remains an issue. What's her next Radhika loves coding, consulting, and big adventure? She hopes to make it to leadership, but her passion is women 's Switzerland and explore in person the empowerment . Her efforts to improve mountai ns she has long admired equality in tech have raised membership from afar. FAVORITE APPE XCHANGE SOLUT ION S "ENJOY AND BE RATEFUL FOR EVERY PAT YOU TAKE, • I OWNBACKUP DOCUSIGN SURVEYMONKEY BECAUSE EVER PATH IS "When they say, 'You can back up, compare, BEAUTIFUL." recover, replicate, and compile data with OwnBackup,' they truly mean it." FIND OUT MORE ABOUT RADHIKA

7 e ASHLEY LEADING "The day that I got my first custome r was as a guide to LGBTQ and at-risk THE WAY life-changing," says Ashley. "I was broke. youth, helping them find their own One night, I tried to lighten my hair to paths. ALLEN a brown color but made a huge mistake, which resulted in a horrific shade of "When I was growing up, I was an at-risk FOUNDER & CEO , orange. Using what I had on hand, kid struggling with mental health issues. ITEQUALITY I covered it up with some old bright pink I would not be where I am today without hair dye. I had forgotten that I had the teachers, neighbors, counselors, and a meeting at the Chamber of Commerce friends I had to lean on. We have this vision the next day, and now I would be showing of creating a nonprofit tutoring cafe where up with pink hair." LGBTQ and at-risk kids can get tutoring "I was at rock bottom. I had nothing left help, do their homework , get free food , to lose. However, in a turn of events, and have a safe place to go after school. everybody at the Chamber of Commerce Most of all, I want kids to have people who loved my hair. They really loved it. It was believe in them, the way I had people the self-esteem boost that I needed so believe in me. Every child is important, and FAVORITE APPEXCHANGE SOLUTIONS there are people who care about them and "I WANT EVERY badly. Shortly after, I received a phone call genuinely want them to succeed. Profits to help a company with a Salesforce quick from ITequality kick-start this vision, and TO KNOW THE RE start. And so, the day after I dyed my hair the company is growing into a self- ITEQUALITY FORMSTACK DOCUSIGN IMPORTANT, A DTHERE pink, I had my first customer," shares Ashley. sustaining nonprofit ," Ashley says. DOCUMENTS Ashley always had the mentality of "ITequality runs its business on Salesforce, ARE PEOPLEW OCARE "If I was in charge, I would do it drafting consulting agreements using ABOUT THEM." differently." Now, as CEO and Formstack Documen ts, along with DocuSign founder of ITequaHty, Ashley serves e-Signature to get those agreements to customers and seamlessly into Salesforce." READ MORE ABOUT ASHLEY >

9 CHRIS MAKING Chris Harris didn't let open heart "I decided that the best way to learn the THE LEAP surgery and two bypasses stop platform - along with Trailhead - would be him from jump ing into the great to design and build an application," shares HARRIS unknown - a new career in the Chris. "I also hoped it would be useful to other companies , and be something to CHIEF TECHNOLOGY OFFICER , AppExchange ecosystem. While he was in build an AppExchange partner business CLOUD HR the hospital he threw himself into learning around." Salesforce, which not only served as a form of healing but helped take his career to Over the last year Chris has implemented another level. Sales Cloud and Service Cloud, and built "I realized that I needed to focus my mind a human resources app called Clo_ud HR, which is now on AppExchange. He says that on something. I chose to learn Salesforce, no matter what happens, don't give up since I hoped to build a career in the hope; instead, dive into something new. l_ ecosystem," he says. Through Trailhead, Chris built his knowledge of administration FAVORITE APPE XCHANGE SOLUTIONS and development, earned more than 350 "NO MATTER W AT Trailhead badges, became certified, and launched an AppExchange app. • bluewave HAPPENS, DON'T GIVE SALES FORCE BLUEWAVE CLOUD HR UP HOPE; INST AD, DIVE ADOPTION TECHNOLOGY DASHBOARDS GROUP (CONSULTANT) INTO SOMETHI G NEW." "If you are a small-to-midsize business and need a simple HR solution I would recommend Cloud HR. It's what I threw myself into and the reason I have this story."

11 - KIM RACING Kim's motto is "Get up and get going, Kim was first introduced to Salesforce in ( ) TO THE because you're the only one who can 2011 and has grown into a big advocate. . ""' ,.. make things happen." Maybe that's why Now she makes the most of AppExchange - -)' FINISH LINE WARGO you'll often find her running outside by showing her peers what Salesforce and in Fort Myers, Florida. AppExchange can do, helping them map ASSOCIATE VP, out the process, and determining the best FINEMARK NATIONAL But she's agile and quick on her feet solution. BANK AND TRUST when she's not running, too, and "The growth is limitless in our Salesforce she tackles her work with the same ecosystem and the possibilities for my org attitude: Get to the finish line fast, - and me - are limitless," shares Kim. "With 32 but know that speed isn't the only Salesforce, I brought a level of automation, answer. process control , and audit capabilities that generated a whole bunch of aha moments ." Kim believes you have to keep your eye on the path, be on the lookout for Doing so has increased her level of pride obstacles, and use your energy efficiently and sense of accomplishment . "My 'I can FAVORITE APPEXCHANGE SOLUTIONS to go the distance. This outlook motivated do this' attitude has given me a level of "GET UP AND G T GOING, her to change the way her organization confidence I truly appreciate," says Kim. BECAUSE YOU'RE THE thinks by encouraging employees to engage in conversations to seek out DOCUSIGN DOCUSIGN ROLLUP HELPER ONLY ONE WHt. CAN sustainable solutions. ESIGNATURE CLM "The DocuSign apps enable us to provide MAKE THINGS APPEN." documentation to our clients in minutes for signature." READ MORE ABOUT KIM >

13 = ALEISHA "Trailblazing is about being resourceful. DIVING INTO A single Salesforce training It means being innovative. It means THE DEEP changed Aleisha Harris' career. listening to your customers. I try to make She dove right in . Deep. empl oyees' lives easi er. If that's through HARRIS "I said to myself, 'I don't know what I'm automation, if that's through training, if BUSINESS SYSTEM CONSULTANT, doing, I don't have the answers, and I can't that's through selling Lightning, that's what say I don't know.' This was scary , but also I do," states Aleisha. WELL S FARGO a chal lenge. It pushed me to do more, Aleisha's advice is to get on Trail head, to go further, and see how far I could take the Salesforce learning platform. "I love it," says Aleisha. Trailhead . I'm very addicted. I have more Aleisha is now a certiifed Salesforce than 250 badges. I learned every thing advanced administrator, a full stack through Trail head. It wasn't when around web development certiifed from Fre� I ifrst started using Salesforce, but once and a Lightning Activation C ode Cam p , it came on board, I jumped right in. I think Champion. I was one of the ifrst to get to Ranger," she says. FAVORITE APPEXCHANGE SOLUTIONS "TRAILBLAZING S AB OUT C on frg Wo

MELISSA HILL DEES FOUNDING PARTNER, HANDSON CONNECT SOLUTIONS FAVORITE APPEXCHANGE SOLUTIONS

17 - SCOTT TEACHING Salesforce admin by day, Scott helps encouraging them to try again and answer OTHERS LGBTQ homeless youth reach new questions along the way. These youth are TO SOAR heights in his spare time. tough . They do not have to give me their LUIKART ti me, but when they see success, they want For just over two years, he's been running that high five. This connection is what so SALESFORCE ADMIN , #MGPdoesTrailhea.rt. Scott and a few many homeless people need. They need to WHOLE FOODS other Salesforce professionals in Houston, know they matter and people care about Texas, teach LGBTQ homeless youth them as individuals ." with Trailhead. Scott thanks the Salesforce commun ity "This is an incredible time to teach for his ability to do this work . "I firmly resilience and perseverance to a group believe that I have been given so much of vulnerable youth," shares Scott. "These by this community that I am called to give youth might typically walk away when back. I would n't be where I am today if it they hit barriers, but when Trailhead gives wasn't for people helping me learn along them an error, or they don't comp lete the way," says Scott. FAVORITE APPE XC HANGE SOLUT IONS a tr ial correct ly, we cheer them on, ffl "I WOULDN'T BE WHERE I AM TODAY IF T WASN'T DEMAND PROVAR THE FOR PEOPLE HE PING ME TOOLS PERMISSION ER "DemandTools is great for reducing reports, LEARN ALONG data loads, and cleaning that data. Dedupe, delete, and just have a great Salesforce org overall with this app." READ MORE ABOUT SCOTT >

19 MALORIE RI DI NG I n 2018, Malorie's life took a turn. When presented with the opportunity to THE RAPIDS Like a pro paddler in whitewater, demo Mogli SMS during a Demo Jam, Mal she navigated it with finesse. thought of her musical roots and went in LEOGRANDE a bold direction . She rapped. "I knew the She had spent 15 years as a professional power of song when it comes to learning SR. CLIENT SUCCESS MANAGER singer, and was on the lookout for a or retaining information. Why do you think & ASSOCIATE PRODUCT MANAGER, change of course when she was introduced we teach our kids the ABCs through song? to Salesforce. She immediate ly got on I knew we were on to something, so that's MOGLI TECHNOLOGIES Trailhead and began the quest to ad min when we decided to take the risk and go certification. She became a Trailhead for it," advises Mal. Ranger within three months, and got Since then, Mal has won multiple Demo certified shortly after. Jams, including the Mega Demo Jam at Through the Power of Us Hub, Mogli, her Dreamforce 2019, which is the biggest current employer, reached out. ''They Demo Jam in the world. "Like a song, helped me realize my potential that day, a demo is a shared journey between artist FAVORITE APPE XCHANGE SOLUTION S and that's when I knew they were the right and audience. I wanted to find a way to "TAKE RISKS. IF OMETHING fit . A few weeks later, I received an offer. understand the stories of our audience I moved to Boulder, Colorado, two months and speak to that. That's why we continue SCARES YOU, T KE THE TIME later," shares Malorie. writing a variety of Demo Jam raps. Your MOGLI SMS COPILOT ELEVATION TO UNDERSTAND WHY." "Take risks, "she advises. "If something audience is going to vary, so why shouldn't SOLUTIONS scares you, take the time to understand your content? I guess '90s hip hop is just (CONSULTANT) my Demo Jam love language," says Mal. why and realize that it's often costlier to "We have firsthand experience with stay put than it is to push the envelope." CoPilot, which enables a holistic view of students so that we can help students skyrocket to success." FIND OUT MORE ABOUT MALORIE

BLUEWAVE FORM STACK NO MATTER WH AT YOUR TECHNOLOGY GROUP DOCUMENTS illl OWN ADVENTURE IS, CALENDAR ITEQUALITY ANYTH ING WITH APP EXCHANGE, CLOUD HR MOGLI SMS YOU'RE NEVER ALONE. CONFIG OWNBAC KUP Whether you're climbing to new heights Conifg Work? WORKBOOK in your career, diving deep into coding, or blazing a trail ofr future adventure rs , our COPILOT THE PERMISSIONER courageous community of Trailblazers - and our ecosystem of apps and consultants DEMAND TOOLS PROVAR - are always at your side. To help you along your path, here are DOCUSIGN ROLLU P HELPER the solutions our featured Tr ailblazers turn to the most in their times of need. DOCUSIGN CLM SALES FORCE ADOPTION e DASHBOARDS ELEMENTS CATALYST SURVEYMONKEY 0 ELEVATION SOLUTIONS FIND OUT MORE • appexchange ON APPEXCHANGE